Privacy policy

Skin is personal. Privacy is one of the reasons Myrelle exists, and it applies to your data as much as your doorstep. This policy explains what Hypebrand Private Limited (the company behind the Myrelle brand, CIN U74994PN2020PTC191280) collects and why.

What we collect

• Booking details: your name, phone number, pincode, chosen protocol, and consultation slot.
• Payment records: processed by our payment partners, Cashfree Payments and Razorpay. We never see or store your card, UPI, or bank details.
• Consultation notes: written by your doctor to deliver your care safely, stored securely and visible only to your care team.
• Progress photos: only if you choose to share them, after your explicit consent on the upload screen. They are stored in our own database, shown only to your treating doctor, and never published without separate written consent.
• Site analytics: we use Google Analytics and Microsoft Clarity to understand how people use this website, including which pages they visit, what they click, how far they scroll and where they leave. Clarity also records anonymised replays of visits so we can find and fix confusing screens. Anything you type, such as your name, phone number or address, is masked before it leaves your device. Your booking page is masked, and the quiz questions and results are never recorded. We never send your quiz answers, contact details or health information to these tools.
• Advertising: we use Meta Pixel and Google Ads tags to measure which ads bring visitors and bookings. When you book, or send your details after the quiz, we share a scrambled (hashed) form of your phone number and email, which cannot be read back, with Meta, together with your browser's ad identifiers, so Meta can count which ads led to a booking. The events we send say only that a consultation was booked or paid for, never which treatment you chose, your quiz answers or any health information. Ad tags do not run on the quiz questions and results, or on your private booking and care pages. You can control ad personalisation in your Facebook, Instagram and Google settings.

What we do with it

• Deliver and coordinate your bookings, consultations, and visits.
• Send you service messages on WhatsApp and email about your bookings and aftercare.
• Improve our services and website, and measure our advertising.

What we never do

• Sell your personal information.
• Publish any photo or detail of your care without written consent.
• Share your medical information beyond the doctor treating you.

Retention and deletion

Booking and clinical records are retained as required for medical record-keeping obligations. To request deletion of your marketing data or to opt out of messages, contact us on WhatsApp — every drip message also carries an opt-out.

Contact

For any privacy question or request, email care@myrelle.in or WhatsApp+91 83569 44313. We respond within two business days. Registered office: Charan Baba Nagar, Jagannath Colony, Ulhasnagar, Thane, Maharashtra 421004, India.